Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition and customer retention.
Targeted email marketing campaign allows for quick and easy connection with clients. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or telesales. The major benefits of email marketing include:
Generate Repeat Sales
Getting new customers is hard work – it’s also really expensive.In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them.
Up-sell and Cross-sell
When appropriate, online email campaigns provide a great opportunity for you to up-sell and cross-sell your products and services. For e.g. if you run a website that sells tennis gear, someone purchasing a new tennis racket might also be interested in tennis balls and other accessories.
Email marketing is a lot cheaper marketing channel as against sending direct mails to clients. This is not to say its free email marketing. But rather, email marketing is cost-effective because of its mass reach through mailing groups, easy and accurate tracking, and chiefly because email improves ROI.