SEO has become a demanding tool in getting traffic volume and high visibility to the website. Moreover, in today's world, mobile users are increasing and are looking out for new applications for mobile phones in the market, it requires an optimization. App Store Optimization or ASO is a new concept in getting visibility and rankings for applications. The concept and method is similar to SEO and it is required to have knowledge and experience in SEO.
ASO is the process of practicing title, keywords, metadata, description in order to bring rankings and visibility to maximize app store.